Marketing Management (15th Edition) by Philip Kotler
Format: PDF eTextbooks
ISBN-13: 978-0133856460
ISBN-10: 0133856461
Delivery: Instant Download
Authors: Philip Kotler
Publisher: Pearson
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.The world of marketing is changing everyday―and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.
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