PDF | Marketing – The Core (9th Edition)

Marketing – The Core (9th Edition)

Format: PDF eTextbooks
ISBN-13: 978-1260729184
ISBN-10: 1260729184
Delivery: Instant Download
Authors: Roger Kerin
Publisher: McGraw Hill

Marketing: The Core, 9th Edition, is a briefer, 18-chapter version of Marketing, 15th Edition, the most rigorous and robust program on the market. The Core 9e takes a pedological approach that focuses on high engagement, personalized marketing, traditional and contemporary coverage, a rigorous framework, marketing decision making, and integrated technology.

The ninth edition continues to demonstrate the authors’ commitment to engagement, leadership, and innovation.